Koha Rational

Rational.

My initial idea for the neighbours day was to have a barbecue and beer night to get people in an apartment complex together. I began to do this by using imagery of beer and crates. I came up with the idea that you would have beer in your emergency kit, using the phrase “Emergency (Kit) Crate" which became my main idea. I played with this idea and put emergency items into a beer crate. How I wanted to visually portray this idea was through photos and illustration traces. 

My website contained similar imagery and i further played with the relationship with beer and emergency with the ‘Get prepared’ page, which contained an image of beer in a glass case that said “in case of emergency break glass”. I also stylised the website by using similar colours, fonts and using a wood texture to highlight certain standout text blocks.

My favourite aspect of this project and also the biggest learning curve for me was designing the layout for the website with the amount of text. 

What I would change would be to put more time in my website than I was able to.

Week 12 - Koha

Session 1.

Last session before hand in/presentation so was the last time to get feedback. This session i got feedback on my website, and got a positive response on the choice of header/footer as i continued with the crate themed look with a wooden texture, also my images with illustrations is appealing before you scroll down to the body text of the website. I met with Lee on Wednesday to go over my website before hand in on Thursday and the things I needed to work on was the body text layout and making it interesting. To do this i used the wooden texture to highlight certain sentences.

Week 11 - Koha

Session 1.

Interim presentation.
Lee didn't like the thin scratches over the "Kit" text and preferred the lines thicker like in my original concept. Another suggestion was to have items you would need/want in an emergency inside the crates instead of beer and bbq food.

Session 2
This session i got feedback by classmates on different variations on the Emergency (kit) crate text and ultimately decided that red crossing out of the kit text worked better. I also changed the info text to be straight instead of lined up with the floor in the image.

Week 10 - Koha

Session 1. This session I continued to work on my poster, changing the visual style to be less like a collage and more photo based. I removed the existing text on the crate image and added text relating to the event, as was suggested by the tutors. Another suggestion was to add items in/around the crate so i illustrated beer bottles and food to suggest what the event offers.

Week 9 - Koha

Session 1

This session was interim presentation, we presented 2 A3 posters and looked at everyone else's work. After this we got into groups to go over our posters and gave feedback/reaction to each other. I received feedback on the "Emergency Kit Crate" idea. The feedback/reaction I got from my peers was that it was good if you knew it was targeting an older audience (not kids). It was pointed out that the poster was funny and dad joke like, though it has some work to do visually. The Event was easy to identify. Orange colour is appealing to some. Still work needs to be done on what the text is saying on the poster. Another thing commented on was the image was pixelated so a higher quality pic is needed.

Session 2

The first half of the session we were in the pit going over the wireframes and website prototype. We are required to use InVision to create our prototype website. Tim explained how we do this, by creating the layout of your website on either Photoshop, Illustrator or Indesign at the exact size you want your website to be. Then putting these images on InVision and adding links to them etc. In the studio we began to do journey maps, where we try to put ourselves in the viewers shoes. How does the viewer feel/ think or do after seeing the poster, website and the flyer. Are they engaged the way you want them to be?


Lee says the rhetoric is there.

Week 8 - Koha

Session 1 

This session we did a group brainstorming session where we listed various thinks such as event ideas to bring the community, different audiences we could target, some of the tangibles in any given neighbourhood, some of the themes and symbols of neighbourhoods and styles as well. We then began to create thumbnails using 2-3 of the ideas/words in the previous brainstorm exercise. 

Session 2

This session we continue/began work on our poster concepts/ideas and had 1 on 1 feedback. The idea that the lecturers liked the most was my "In case of an emergency" idea, which consisted of a crate/case/box of beers with the intent of being humorous. Another idea I had that I think stood out was my "Don't be late, bring a plate" Idea. Feedback on that idea was that i could add more people running late with plates, or put more emphasis on the plate. I played with the idea of having a plate/watch hybrid illustration.

Week 7 - Koha

Session 1.

To start off this new project Koha, we had a shared breakfast put on by the lecturers in the old museum building. We then had a lecture on what our project would be, which is to produce a poster, a flyer and a website and that we were to do these in pairs. This project requires us to look at one of two topics, either a beach clean up or a neighbours get together day event. In class we were looking at how we would advertise this event to certain Simpsons characters. We picked Homer Simpson to discuss and we decided that it would be simple to get Homer to attend a neighbourhood day if you provide food and alcohol.

Session 2.

This session we began to brainstorm neighbourhoods and writing all sorts of neighbourhood activities. Both everyday activities like mowing the law/hanging the washing and special activities such as parties/sports events/garage sale. Also brainstorming ideas such as tangibles, non tangibles, disasters to prepare for, types of communities and people.

Final posters and rational - Ihi Wehi

Poster 1



Poster 2



Poster Wall



Rational.

My overall idea I decided to look at education and in particular how Maori students suffer from teachers favouring European students over them and how that affects their education and attitude to school.

My first poster is the red white and black poster with the kid writing. I had the white zig-zags to show the tukutuku panels (steps of learning) and having scribbles on the students head shows she is confused. Also the absence of a teacher shows how they aren’t there for them as much as they are for European students, this causing a negative attitude towards school and teachers.

My second poster is the poster of a man holding a clipboard calling the role. The headline is meant to show that the Maori student didn’t show up to school. This is to represent Maori students negative attitude towards school due to teachers favouring European students over them.

Week 6 - Ihi Wehi

Session 1.

Work and feedback.



Thomas Kendall poster ideas.

Printouts.




Fay liked the first one the best and suggested that I make the ticks and cross smaller. I Played with the placement of the subtext "subconcious bias..." and the call to action "Equal learning for all students" by switching the placement of the two. The first two posters are the results of that, and I decided that the first one was the better out of the two.

Tukutuku poster.


I flipped the image of the child the other way around and illustrated my own scribbles above the child's head to be more thicker. Also I fixed the kerning on the headline and lined up the secondary text with the headline. I got rid of the hand and the Maori patterns as was suggested in week 5.

Week 5 - Ihi Wehi

Session 1.

Presentation.

Poster 1.
Fay and Caroline suggested I get rid of the Maori patterns and the hand, saying that this was crowding the poster. They also suggested that I crop crop into the image so the tukutuku pannel is bigger.

Poster 2 my idea was to show a teacher marking the roll and the text to suggest that the Maori is absent, alluding to an effect teacher bias can have on Maori students learning and attitude towards it.


The second poster the tutors suggested that I get rid of the teacher and add more empty desks and get rid of the teacher. Also the font was too small and hard to read.

Peer feedback.

Feedback I received was that the text gave an understanding of the issue, but the first poster was thought to be about autism and the tukutuku panel took a while to identify. Poster 1 thought to be clustered, hard to read subtext. Colours in one of the posters not engaging.





Session 2.

Work and feedback.



Desk idea. Caroline suggested that i look at Thomas Kendall, a historic New Zealand missionary, who taught Maori children in the 1800's, these children however wanted to just sing and play so they stopped coming to class. http://www.listener.co.nz/current-affairs/historical/first-school-opened-new-zealand/



Thomas Kendal idea. I removed the desks and students and replaced it with an image of the missionary Thomas Kendall holding a clipboard calling the roll with the Maori name with a cross next to his name, suggesting that he is absent. Caroline suggested that If I wanted to use the image of Thomas Kendall, that i should use the whole image and not just a cut out of Thomas.

Week 4 - Ihi Wehi

Feedback.
Caroline suggested I look at Tukutuku panels, specifically the Poutama (stairway to heaven) as it reflects the growth of man, striving upwards. This was a good suggestion as the Poutama can represent the striving for education.
https://tukutuku-algebra-of-aotearoa.wikispaces.com/Poutama+(Stairway+to+Heaven)+Pattern


She also suggested I look at another way to show neglect instead of showing a student in a classroom and I thought to look at the ugly duckling as it seemed to be the perfect example of neglect and being an outcast.




Work.
This poster I used the Poutama Tukutuku pannel idea and put it together with an image of a struggling maori student at the bottom of the poster while a white european student is getting the teachers full attention. I had the Maori student at the bottom of the "stairway to heaven" as to allude to the idea that student is not doing well and needs help and attention. The feedback I got from this was to remove the teacher and white student because it was stating the obvious. The image of the student struggling by itself already alludes to the unconscious bias that teachers have. Also the question marks were also stating the obvious. This idea I was inspired by a Maori artist by the name of Johnson Witehira, in particular his work titled "The land of Tara" http://www.madebyjohnson.co.nz/index/#/the-land-of-tara/


This poster idea I did not like. I feel like the idea of replacing the classroom/student element with an ugly duckling idea didn't work and made the poster look like something different than the idea I want to portray.

Week 3 - Ihi Wehi

Posters.

This concept my idea was to have a bus filled with white students driving away and a picture of a maori tiki left behind to represent Maori students being left behind and neglected by their teachers compared to european white students.


This poster my idea was to have a happy university student on top and a sad construction worker on the bottom. This was to represent the likely outcomes of many white students vs Maori students. This idea however didn't line up with my education as many thought the poster was about work.


This poster concept I did about gender pay equality. It was very basic and i tried to show the pay gap with a cliff gap and having the mens side of the gap show dollar bills whereas the women's side of the gap only have coins.


This poster concept I wanted to show Maori's negative attitute towards school due to teacher bias agains them. I did this by having white names on lockers all pristine and tidy, and the Maori students locker all tagged up and name tag half ripped off.


Feedback.

Week 2 - Ihi Wehi

Session 1.

Association / representation exercise






Research and brainstorming.





Visual research
















Session 2

Poster concepts.

This concept i used two silhouettes, a white one and a black one, meaning to represent a white student and a Maori student, and the shadows at the bottom are meant to represent their likely outcomes after leaving school.


This poster shows a maori tiki icon being left behind at a bus stop, meant to represent maori being left behind where education is concerned.

Week 1 - Ihi Wehi

Session 1.

In this session we were asked to examine 4 different posters, analysing each poster and looking for the Ihi and the Wehi components in each poster. Ihi, i think, being the charm and charisma a design has and Wehi being the emotions that occur.

This poster portrays a fat man, at what appears to be a swimming pool, gazing at a seemingly smaller man in the background jumping into the water. The McDonalds logo on the fat mans back seems to indicate the reason the man is fat is due to his excessive junk food eating habits. Use of scale makes the fat man look far bigger by comparison to the background man. This along with the fat man looking at the background man seems to imply that he is jealous of his body.


This poster portrays a traditional Japanese method of printing fish, to let us know that this has to do with ocean life and the sea. The text "Save San Francisco Bay" gives us more information as to the setting of the poster/issue.


This poster to me clearly speaks on the issue of obesity. The junk food set up in the shape of the word SOS. This to me is a distress signal for people who eat too much junk food. The way that the food is set up appears to be purposefully messy to maybe put the viewer off eating junk food regularly.








Session 2.

Debate research.

http://www.tandfonline.com/doi/abs/10.1080/14664208.2013.829907
http://www.metromag.co.nz/city-life/education/24-things-to-know-before-you-choose-a-school/

Debate notes.



Mind map/idea brainstorming.