Rational.
My initial idea
for the neighbours day was to have a barbecue and beer night to get people in
an apartment complex together. I began to do this by using imagery of beer and
crates. I came up with the idea that you would have beer in your emergency kit,
using the phrase “Emergency (Kit) Crate" which became my main idea. I
played with this idea and put emergency items into a beer crate. How I wanted
to visually portray this idea was through photos and illustration traces.
My website
contained similar imagery and i further played with the relationship with beer
and emergency with the ‘Get prepared’ page, which contained an image of beer in
a glass case that said “in case of emergency break glass”. I also stylised the
website by using similar colours, fonts and using a wood texture to highlight
certain standout text blocks.
My favourite aspect of this project and also the biggest learning curve for me was designing the layout for the website with the amount of text.
What I would change would be to put more time in my website than I was able to.