Week 2 - Ihi Wehi

Session 1.

Association / representation exercise






Research and brainstorming.





Visual research
















Session 2

Poster concepts.

This concept i used two silhouettes, a white one and a black one, meaning to represent a white student and a Maori student, and the shadows at the bottom are meant to represent their likely outcomes after leaving school.


This poster shows a maori tiki icon being left behind at a bus stop, meant to represent maori being left behind where education is concerned.

Week 1 - Ihi Wehi

Session 1.

In this session we were asked to examine 4 different posters, analysing each poster and looking for the Ihi and the Wehi components in each poster. Ihi, i think, being the charm and charisma a design has and Wehi being the emotions that occur.

This poster portrays a fat man, at what appears to be a swimming pool, gazing at a seemingly smaller man in the background jumping into the water. The McDonalds logo on the fat mans back seems to indicate the reason the man is fat is due to his excessive junk food eating habits. Use of scale makes the fat man look far bigger by comparison to the background man. This along with the fat man looking at the background man seems to imply that he is jealous of his body.


This poster portrays a traditional Japanese method of printing fish, to let us know that this has to do with ocean life and the sea. The text "Save San Francisco Bay" gives us more information as to the setting of the poster/issue.


This poster to me clearly speaks on the issue of obesity. The junk food set up in the shape of the word SOS. This to me is a distress signal for people who eat too much junk food. The way that the food is set up appears to be purposefully messy to maybe put the viewer off eating junk food regularly.








Session 2.

Debate research.

http://www.tandfonline.com/doi/abs/10.1080/14664208.2013.829907
http://www.metromag.co.nz/city-life/education/24-things-to-know-before-you-choose-a-school/

Debate notes.



Mind map/idea brainstorming.