Koha Rational

Rational.

My initial idea for the neighbours day was to have a barbecue and beer night to get people in an apartment complex together. I began to do this by using imagery of beer and crates. I came up with the idea that you would have beer in your emergency kit, using the phrase “Emergency (Kit) Crate" which became my main idea. I played with this idea and put emergency items into a beer crate. How I wanted to visually portray this idea was through photos and illustration traces. 

My website contained similar imagery and i further played with the relationship with beer and emergency with the ‘Get prepared’ page, which contained an image of beer in a glass case that said “in case of emergency break glass”. I also stylised the website by using similar colours, fonts and using a wood texture to highlight certain standout text blocks.

My favourite aspect of this project and also the biggest learning curve for me was designing the layout for the website with the amount of text. 

What I would change would be to put more time in my website than I was able to.

Week 12 - Koha

Session 1.

Last session before hand in/presentation so was the last time to get feedback. This session i got feedback on my website, and got a positive response on the choice of header/footer as i continued with the crate themed look with a wooden texture, also my images with illustrations is appealing before you scroll down to the body text of the website. I met with Lee on Wednesday to go over my website before hand in on Thursday and the things I needed to work on was the body text layout and making it interesting. To do this i used the wooden texture to highlight certain sentences.

Week 11 - Koha

Session 1.

Interim presentation.
Lee didn't like the thin scratches over the "Kit" text and preferred the lines thicker like in my original concept. Another suggestion was to have items you would need/want in an emergency inside the crates instead of beer and bbq food.

Session 2
This session i got feedback by classmates on different variations on the Emergency (kit) crate text and ultimately decided that red crossing out of the kit text worked better. I also changed the info text to be straight instead of lined up with the floor in the image.

Week 10 - Koha

Session 1. This session I continued to work on my poster, changing the visual style to be less like a collage and more photo based. I removed the existing text on the crate image and added text relating to the event, as was suggested by the tutors. Another suggestion was to add items in/around the crate so i illustrated beer bottles and food to suggest what the event offers.

Week 9 - Koha

Session 1

This session was interim presentation, we presented 2 A3 posters and looked at everyone else's work. After this we got into groups to go over our posters and gave feedback/reaction to each other. I received feedback on the "Emergency Kit Crate" idea. The feedback/reaction I got from my peers was that it was good if you knew it was targeting an older audience (not kids). It was pointed out that the poster was funny and dad joke like, though it has some work to do visually. The Event was easy to identify. Orange colour is appealing to some. Still work needs to be done on what the text is saying on the poster. Another thing commented on was the image was pixelated so a higher quality pic is needed.

Session 2

The first half of the session we were in the pit going over the wireframes and website prototype. We are required to use InVision to create our prototype website. Tim explained how we do this, by creating the layout of your website on either Photoshop, Illustrator or Indesign at the exact size you want your website to be. Then putting these images on InVision and adding links to them etc. In the studio we began to do journey maps, where we try to put ourselves in the viewers shoes. How does the viewer feel/ think or do after seeing the poster, website and the flyer. Are they engaged the way you want them to be?


Lee says the rhetoric is there.

Week 8 - Koha

Session 1 

This session we did a group brainstorming session where we listed various thinks such as event ideas to bring the community, different audiences we could target, some of the tangibles in any given neighbourhood, some of the themes and symbols of neighbourhoods and styles as well. We then began to create thumbnails using 2-3 of the ideas/words in the previous brainstorm exercise. 

Session 2

This session we continue/began work on our poster concepts/ideas and had 1 on 1 feedback. The idea that the lecturers liked the most was my "In case of an emergency" idea, which consisted of a crate/case/box of beers with the intent of being humorous. Another idea I had that I think stood out was my "Don't be late, bring a plate" Idea. Feedback on that idea was that i could add more people running late with plates, or put more emphasis on the plate. I played with the idea of having a plate/watch hybrid illustration.

Week 7 - Koha

Session 1.

To start off this new project Koha, we had a shared breakfast put on by the lecturers in the old museum building. We then had a lecture on what our project would be, which is to produce a poster, a flyer and a website and that we were to do these in pairs. This project requires us to look at one of two topics, either a beach clean up or a neighbours get together day event. In class we were looking at how we would advertise this event to certain Simpsons characters. We picked Homer Simpson to discuss and we decided that it would be simple to get Homer to attend a neighbourhood day if you provide food and alcohol.

Session 2.

This session we began to brainstorm neighbourhoods and writing all sorts of neighbourhood activities. Both everyday activities like mowing the law/hanging the washing and special activities such as parties/sports events/garage sale. Also brainstorming ideas such as tangibles, non tangibles, disasters to prepare for, types of communities and people.